78th Fraser Highlanders gain five-year sponsorship

The 78th Fraser Highlanders Pipe Band of Toronto have come to terms with The Scottish Lion, a dealer of Highland wear and piping and drumming supplies based in New Hampshire, on a sponsorship arrangement in which the band will be known as “The Scottish Lion-78th Fraser Highlanders.”

Financial terms were not disclosed, but the band revealed in an advance release to Piper & Drummer Online that the deal is for five years.

“Having looked at . . . future plans for The Scottish Lion, we view this as a natural fit – two innovative and forward-thinking organizations coming together for . . . mutual benefit,” said Bill Livingstone, pipe-major of The Scottish Lion-78th Fraser Highlanders. “To say the least, we are very excited about this arrangement and the prospects for the future that will be created because of it.”

The band has not had an ongoing sponsor since its inception in 1982 when it was supported by the 78th Fraser Highlanders historical re-enactment group, which supplied the band with uniforms and allowed it to use its name. After severing ties with the group, the band was allowed to retain its name.

The sponsorship is similar in nomencalture to that of the House of Edgar-Shotts & Dykehead Pipe Band, which was developed three years ago.

The Scottish Lion is part of the Little Scotland group of companies, managed by Innis Campbell, which has retail operations in Nova Scotia and Ontario.

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